Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. Levi Strauss & Co. made the first blue jean –– in 1873 And they draw upon thre heritage to continually reinvent the blue jean for generation after generation. Levi Strauss & Co. has a unique history and an amazing heritage, but it involves much more than faded denim. Levis designers use products from their past to inspire the designs of tomorrow.

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